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But Facebook Ads can be an effective re-engagement tool. The average email open rate is 18 percent meaning 82 percent of subscribers are inactive and don’t interact with the emails you send. That’s a whole new prospect audience who are in the market for your products, available for you to attract and convert. By uploading your email list to Facebook, lookalike audiences uncover people who have similar qualities, interests and preferences to your email list. Not only can you set up lead gen ad campaigns to capture email data and increase newsletter sign ups but creating lookalike audiences are also an effective way to increase your email database too. As they are carefully targeted, these ads allow businesses to promote messages to a highly relevant audience, increasing the chance of engagement and presenting the opportunity to attract new subscribers who have a genuine interest in your products. Facebook Ads can help you grow an active and engaged email database. Or, you may have a large database of inactive subscribers resulting in low open and click through rates. For example, you may have a small database and be struggling to get anonymous visitors to subscribe to your emails. However, when GDPR came into force in 2018, it resulted in a smaller yet more engaged audience for many brands but ultimately, businesses still want to grow this database to gain more potential customers. The benefits of using Email Marketing and Facebook Ads together Grow your email listĮmail marketing is a great way to communicate with your audience.
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What better way to generate a relevant audience for your Facebook Ads than by using an email list full of prospects who have already shown interest in your brand? Combining your insights and strategies for email marketing and Facebook advertising is an effective way of attracting, converting and maintaining customers. Repetition and consistency across touchpoints can help breed awareness, familiarity and trust with your business. Harvard reported that 95 percent of our purchase decisions are made by the subconscious mind, making it more important than ever to imprint a memory of your brand on your consumer. It’s clear that users are more likely to convert through email but using the power of Facebook Ads alongside email campaigns can help boost these conversions further. It was reported that email marketing has a 6.05 percent conversion rate, while social media stands at only 1.9 percent. What if marketers could leverage the power of these platforms together, using them to support one another to generate even better results? Many businesses use email marketing and Facebook advertising within their strategies, but what if businesses started to use them in conjunction? Leveraging multiple touchpoints throughout the buying journey can create an enjoyable omnichannel experience for their customers. In an effort to stay ahead and attract new audiences, brands often forget the value of existing customer databases and how that data can be better used to support your marketing efforts to target consumers across different channels.Įmail marketing is one of the best performing strategies for many businesses, with social media following close behind. Showing up at the right time in the right place with the right information is no simple task. As a result, businesses face the challenge of being noticed within a saturated ad space. Within a matter of minutes, we can compare competitors before landing on a website and converting. Today’s customers are well informed and each one has a unique buyer journey. How can Facebook Ads and Email Marketing work together? With 2.41 billion monthly active users and exceptional targeting capabilities, Facebook advertising is becoming an important investment for businesses.īut imagine if the power of these channels was combined, what would that do to your campaign results? Together with our connected agency, Wired Plus, we considered how Facebook Ads, when used in conjunction with email marketing, could accelerate your marketing performance.
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67 percent of businesses rated social media channels as ‘excellent’ advertising platforms, and Facebook is leading the pack as the most popular social media channel. Email marketing has maintained a firm foot in marketing strategies, but social media advertising has also moved through the ranks. Marketers continue to commend email marketing as one of the best strategies to drive a high ROI, with 73 percent of businesses rating it as the number one digital channel.